today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post :; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

World Clocks

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Wednesday, July 2, 2008

dm9 jayme/syfu's garbriela ad - a big misunderstanding, a new strategy at winning awards, copyright infringement

the ads are practically indentical and the implementation is exactly the same. so, i'm thinking there could just be a huge misunderstanding about dm9 jayme/syfu's gabriela ad.

they are actually not calling it as a print ad, they call it "ambient" advertising which is the use of unexpected and unorthodox medium for advertising, just like the use of electric posts and trees. it goes over and beyond non-traditional. and that does it, the gabriela effort is exactly what the amnesty international effort is.

so it's very possible the gabriela ad is a pool-out of the amnesty international ad.

question is - did saatchi & saatchi poland and amnestry internationl on one hand and dm9 jayme/sayfu and gabriela on the other talk about it and agreed to its duplication? amnesty international and gabriela are about the same kind of organization and it's most likely gabriela is affiliated with amnestry international (this is yet to be confirmed).

i am assuming they did. because if they did not, then dm9 jayme/sayfu has just exposed themselves to a copyright infringement lawsuit from saatchi & saatchi poland if not from amnesty international. it's clearly an exact copy, there is no way to go around an intelectual property rights violation. for our peace of mind, let's assume somewhere in the filing cabinets of dm9 jayme/sayfu is a written letter of consent for them to use exactly the same creative concept and execution.

which leads us to the last third of the title of this post. the gabriela ad won a bronze award in the 2008 cannes lions awards and that leads me to conclude "originality" is not a criteria in that ad competition. you can actually submit an ad for competition that is a copy of another.

i think we have found another strategy for winning ad competitions, specially in the cannes lions or maybe even other international ad competitions!

it's a simple strategy : to win an international award, copy the work of another award winning ad of years ago! a very simple and most likely a very effective strategy. the success rate must be phenomenal.

but before the creative types and ad agency people reading this blog call a special meeting of their exe com to enshrine this as an ad agency core strategy, please do not foget : it exposes your agency to a copyright infringement lawsuit and it violates intellectual property rights. you can lose huge amounts of $, yes US$ if you lose the case in a court of law.

who ever said life in an ad agency is simple?


  1. I personally asked one of DM9's creative person. Well, I think, this incident just shows that great minds think alike. The agency knew about Ace SAatchi & SAatchi Poland's idea after they have made it. Regarding the awards from Cannes, they entered the ad for other category... 'media' actually (since they already knew that the idea's same with Ace Saatchi poland).

  2. snobera - no, "great minds think alike" happens only in movies and not in this precise, exact same way in real life. it's way too much that these two ads are almost identical in concept and down to executional details. it's just too much, that can't be coincidental.

    by the way, mwerlee used to work in ace saatchi & saatchi for many years.

  3. matagal ng nasa internet ang mga ads na yan, forward to friends as email labeled under "Cool advertising cheners", so to DM9 you are just small, and don't claim na credible kayo and i think your corp logo should be a xerox machine....bagay diba

  4. the ads are made for the client not for the critics. boo-hoo.

  5. well well. everyone loves merlee


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