today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post : http://the-wawam-file.blogspot.com/2008/04/cog-honda-tv-spot-another-amazing-ad.html; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Tuesday, July 29, 2008

bank of commerce print ad : anybody notice?

i did not immediately notice it. this ad of bank of commerce had two layouts in one and used it to communicate what the bank did. it's clever, but i am not sure a lot of people noticed it.

the above layout is right side up as it appeared in the newspaper.

the above layout is when you turn the newspaper wrong side up.

they could have changed the layout to make the idea very obvious. and more importantly, a large headline that could have called attention to it. somethting smart and witty for the headline could have made the idea pop out.

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