today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post :; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Wednesday, July 9, 2008

immediacy and visibility in crisis management : part 2

immediacy and visibility is probably the most important of all good practices of crisis management. it is the first thing you need to deliver on and the first thing you need to be best at.

crisis like what the companies mentioned are very public ones and they almost always take a life of their own and that life begins one second after it has occurred. in tragedies where the loss of life and damage to property are concerned, the victims and their families are in it the moment it occurred. media follows right after while the general public gets sucked into it.

being there immediately and in a very visible way paints a good picture of corporate responsibility and caring. this needs to be separated from "guilt" and that is where i think many uninitiated companies on crisis management fail in. they incorrectly view immediacy and visibility as an admission of guilt, making them pull back and become tentative in their actions. it is in fact quite the opposite - slow response and scarce visibility breeds suspicion of guilt and wrong doing.

more on this in WAWAM!.....

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