today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post :; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Friday, July 11, 2008

long lines form worldwide to support the iphone's push for world domination

day 1 is a success. news reports says lines have formed worldwide on the first day of sale of the 3G iphone. looks like another marketing success for steve jobs.


New Apple iPhone goes on sale with lines worldwide
By PETER SVENSSON – 1 hour ago

NEW YORK (AP) — Apple Inc.'s new iPhone went on sale Friday to eager buyers worldwide, many of whom lined up for hours for the morning launch.

At the flagship Apple store on Manhattan's Fifth Avenue, a line of hundreds encircled the block ahead of the 8 a.m. opening. Many of them were already owners of the first iPhone, suggesting that Apple is preaching to the choir with the new model, which updates the one launched a year ago by speeding up Internet access and adding a navigation chip.

Thanks to subsidies by the carrier, the price has also been cut substantially to $199 for the cheapest model in the United States.

Alex Cavallo, 24, was in line at the Fifth Avenue store, just as he had been a year ago for the original iPhone. He sold that one recently on eBay in anticipation of the new one. In the meantime, he has been using another phone, which felt "uncomfortable."

Apple's New IPhone Debut Draws Crowds, Helicopters (Update2)
By Connie Guglielmo and Pavel Alpeyev

July 11 (Bloomberg) -- Apple Inc. started selling the iPhone 3G today, drawing thousands across Asia and Europe, with customers creating a half-a-mile-long line in Tokyo and braving summer heat in Madrid.

Minoru Hagiyama arrived at Softbank Corp.'s store on Omotesando, Tokyo, at 6:30 a.m. local time to find about 1,300 customers already in front of him. The first began camping three days ago to buy the updated handset, which works on speedier third-generation wireless networks.

``I haven't owned a mobile phone in about five years, I just didn't feel the need, but this is different,'' said Hagiyama, 50, from Tokyo. ``I don't think of it as a mobile phone, more like a portable PC.''

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