today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post :; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Monday, January 26, 2009

mea culpa : The 10 Most Embarassing Award Winners in Automotive History

this is a most interesting article not only for car lovers, but also for marketing practitioners. this is the first time i have read an article of this sort and it is quite refreshing to read something where an "authority" admits to being wrong. it's a great read for all of us, but it is stomach churning if you own any of these cars.

Dishonorable Mention: The 10 Most Embarrassing Award Winners in Automotive History

Don’t tell anyone, but we’re not always right. Neither are those other magazines.

By The Staff

Here and now, in vivid HTML, Car and Driver formally apologizes for naming the Renault Alliance to the 1983 10Best Cars list. For the last 26 years, it’s been gnawing at our collective gut like a shame-induced ulcer. The car was trash. We should have known that back then, and it’s taken us too long to confess our grievous mistake. Let this frank admission be the start of our penance.

It’s not the only blemish on our record, and we’re not the only publication to recognize a few stinkers with its highest honor. The history of automotive journalism has seen flaming piles of poo named “Car of the Year” even as they attract product liability lawsuits by the acre-foot and hunks of crud honored as “All-Stars” at the very moment buyers are seeking reimbursement under lemon laws.

It’s always a risk making judgments based on the initial exposure to a car, and sometimes a vehicle’s ultimate crappiness only reveals itself with the fullness of time. We’re all subject to hype for something that seems new, different, and maybe even better, and in this business, we all feel the crushing pressure to be timely, amusing, and authoritative. Being wrong is always a risk. Still, here are ten award winners for which somebody needs to apologize.

read article in full here:

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