today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post : http://the-wawam-file.blogspot.com/2008/04/cog-honda-tv-spot-another-amazing-ad.html; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Monday, January 12, 2009

new apple vs microsoft battle looms - microsoft ceo steve ballmer's promise of "best windows ever" for windows 7

at the CES in las vegas, microsoft ceo streve ballmer made a solemn promise - windows 7 will be microsoft's best ever windows. windows beta is now online for downloading by curious cats to try it out. it's launch to the public was delayed by a day at least when according to microsoft, interest in downloading it was underestimated and the throng overwhelmed the microsoft servers. they had to pull it out of the download site to give them time to fix the problem.

we're hoping the screw up during the day 1 launch of windows 7 beta is not a preview of things to come for the best windows ever. it better not be for microsoft's sake. put plainly, microsoft cannot afford another screw up on this one coming from the total screw up on vista.

vista is possibly the most maligned windows in microsoft's history. and the market share shows it - to this date, windows XP still has 60% market share compared to vista's dismal 20% share. that means consumers would rather stay with the oldie XP than venture into a whole lot of headache and potential failures in using vista.

windows 7 have very difficult challenges ahead of it. vista needs to :

- to be better than XP
- avoid the failures of vista
- be demonstrably better than vista
- match if not be better than the mac OS leopard
- turn around the microsoft's maligned brand image

the screw ups and mud pies thrown at vista is world famous, google it and hundreds of complaints will pop up. and it this kind of screw up that apple exploited with their exacting and biting ads against vista. microsoft marketing executives have admitted as much that the apple ads have hurt window's brand image.

with the announcement that windows 7 will be the best windows ever, it is sure apple is preparing a new set of ads to do battle with windows 7. here is one of the many ads from apple that hurt vista. we can expect more of the same when windows 7 is launched.



Microsoft CEO Steve Ballmer touts 'best Windows ever' at International
Consumer Electronics Show

LAS VEGAS - Microsoft CEO Steve Ballmer kicked off the 2009 International Consumer Electronics Show on Wednesday with an impassioned endorsement of PCs and a sneak peek at the company's future Windows 7 operating system.

As expected, Ballmer announced that Microsoft is releasing a beta version of Windows 7, which will be available for download beginning Friday. The news suggests the world's largest software maker may be giving up efforts to rehabilitate its often-maligned Vista operating system, which was released worldwide in January 2007.

''We are on track to deliver the best version of Windows ever,'' Ballmer told an audience of several thousand tech professionals and journalists inside a cavernous ballroom at the Venetian Hotel. ''We're working hard to get it right and get it ready.''

read in full here : http://www.nydailynews.com/money/2009/01/08/2009-01-08_microsoft_ceo_steve_ballmer_touts_best_w-4.html
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