the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.
that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!
all they are doing is wawam! what a waste of advertising money!
here is a first row view of Philippine Advertising and Philippine Marketing.
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hot ideas for tHe idiOts proMo
holistic dog food- 50% price discount on holistic dog food - some fantastically wild price discount would have been the best promo they could have done for holistic. not being in the market for 3 months meant all their previous buyers have shifted to other brands and they have earned the hate and anger of these disappointed buyers. the best way to win them back to the brand is a huge price discount. they could have done this for at least one month to make sure they are able to capture the purchase cycle.
- letter of apology - this should have been done on week 2 from the time they knew they will not have stocks for 3 months. of course they knew this - they import the brand from the US and it takes anywhere from 6 weeks to 8 weeks to get the goods from the US to arrive at philippine ports. the letter of apology would have also included an explanation on the stock outs and announce a hot line number that buyers can call to get up-todate information on availability. this is the least that they could have done. dog owners should have been given accurate information to plan ahead.
speed babad detergent powder- piolo pascual detergent container - a container where labanderas can store their speed babad powder with of course piolo's face on it.
- piolo pascual batya (wash basin) - with piolo pascual's face at the bottom. the labanderas can stare at piolo's handsome face the whole time they are doing their soaking.
- piolo pascual bangko (small chair) - with piolo pascual's face on the chair. you don't do a lot of seating down when you soak clothes but we are sure its a titillating thought for labanderas to be seating their butts on piolo's handsome face. whew! hot!
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