today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post :; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Sunday, March 16, 2008

apple macintosh - breakout ad that made advertising history

this apple tv ad started it all for the brand. it was aired only once, during the super bowl sand it was big hit. it was so well receivedved that practically all media outlets featured it and talked about the ad day after it was aired. this add created so much buzz for apple that its credited for setting apple on the way to success as a brand. a very clear case that confirms ads do work!

airing great ads at the super bowl have become a tradition in the US where many companies choose launch new ads at the super bowl. many companies even produce ads that are very specific to the super bowl. US audiences have come to expect to see the most entertaining and the most poweful ads during the super bowl.

from the you tube write up:

The classic Apple commercial released in 1984. By far, one of the best and most famous commercials in this generation.

1984 is a television commercial launched by Apple Inc. in 1984 to promote the Macintosh personal computer in the United States. Directed by Ridley Scott, the commercial first
aired on January 22, 1984 during a break in the third quarter of Super Bowl XVIII. The ad showed an unnamed heroine (played by Anya Major) wearing red shorts, red running shoes, and a white tank top with a Picasso-style picture of Apple's Macintosh computer, running through an Orwellian world to throw a sledgehammer at a TV image of Big Brother — an implied representation of IBM — played by David Graham. This was followed by an on-screen message and accompanying voice over by actor Edward Grover: "On January 24th, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like 1984." At the end, the Apple "rainbow bitten apple" logo is shown on a black background.

The 60-second film was created by the advertising agency Chiat/Day, with copy written by Steve Hayden and direction by Ridley Scott (who had just finished filming Blade Runner the year prior).

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