today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post : http://the-wawam-file.blogspot.com/2008/04/cog-honda-tv-spot-another-amazing-ad.html; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!


all they are doing is wawam! what a waste of advertising money!


here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

World Clocks

new comments from WAWAM! readers

click to view comment in full. also, give us your own comment on any of the posts.

please note that comments are being posted here on a delayed basis, unfortunately, by a few hours from time of posting, so it seems. that is due to two things : (a) all comments are being moderated and (b) this program shows the comments on a delayed basis, not real time.

if you want to read the latest comments, go to the post itself and click "comments".

Thursday, March 27, 2008

Trio Nestle Ice Cream

it looks like nestle already has a product in the philippines that has three flavors in one tub. the name "trio" obviously plays up the content of the ice cream - three flavors. same way as the "give-a-name" product, the name of this brand plays up the core reason for being for the product, its three flavors. what's missing though is the element of appetite appeal. ice cream names deliver appetite appeal by including the flavor/s in the name but that's not the case here, although they have the three different colors of the ice cream on the label design to communicate three flavors and put in, mercifully, text to identify the flavors.

i wonder if nestle applied their learnings from "trio" when they developed the marketing plan for the "give-a-name" product. this new product is at least the second three-flavor ice cream they have launched (don't know if there are others) and it would be a shame if they did not apply learnings on the new one.

No comments:

Post a Comment

we encourage everyone to post a comment, their own analysis or views on any of the posts in WAWAM!

we have put all comments to be moderated to make it easy to monitor them and so that WAWAM! can respond to them.

we will not tolerate rudeness or idiocy in this blog. comments that contain personal attacks on any person or posters in this blog will be rejected.

otherwise, we will allow all other comments.