today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post : http://the-wawam-file.blogspot.com/2008/04/cog-honda-tv-spot-another-amazing-ad.html; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Thursday, March 27, 2008

Trio Nestle Ice Cream

it looks like nestle already has a product in the philippines that has three flavors in one tub. the name "trio" obviously plays up the content of the ice cream - three flavors. same way as the "give-a-name" product, the name of this brand plays up the core reason for being for the product, its three flavors. what's missing though is the element of appetite appeal. ice cream names deliver appetite appeal by including the flavor/s in the name but that's not the case here, although they have the three different colors of the ice cream on the label design to communicate three flavors and put in, mercifully, text to identify the flavors.

i wonder if nestle applied their learnings from "trio" when they developed the marketing plan for the "give-a-name" product. this new product is at least the second three-flavor ice cream they have launched (don't know if there are others) and it would be a shame if they did not apply learnings on the new one.
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