today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post :; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

World Clocks

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Thursday, March 13, 2008

part 7. the good side and bad of the internet : how not to name a brand

the internet is a new world technology that has managed to make very profound changes in our lives and the world. the interesting part about the internet is that not only has it made very profound changes in our lives and the world we live in right now, the best and the most is yet to come. and that includes business. business and those who wish to make a mark is all over each other to use the internet not only meet our goals but to be ahead of competition. we think of schemes and ways to make use of the internet and set us apart and ahead of our competition. ans that is most likely what was in the minds of the nestle marketing team who developed the name the brand promo (i shudder every time i use that term!).

but as many good things and many good people populate the internet, there are at least an equal number if not more bad things and bad people who sit right beside the good. that is the lesson, actually the warning we get all the time on the internet. when a new thing or a new rage comes up in the internet, the good parts are delivered first but it always ends with an admonition to take precautions, to be alert to be defensive of the bad that may happen. and again just as the marketing team who authored the nestle effort (avoided using the word "promo") decided to use the internet for the good things, they seem to have forgotten that part about applying caution and immunizing their effort from the bad.

on the first post, i had made the comment that this effort was not thought through very well. this is one of those observations.

go to this link :

a girl who claims to study in an all-girls college with the username "urflower" (excellent name!) opened a thread with the title: "Is sex for money bad?"

1st post:

"Hi. I am a struggling student in an all-girl's college and as we know times are not that good when you are on a tight allowance. Some of my schoolmates approached me and said they know someone who would help get me "dates" with men with money. The problem I think is I can't choose the men. That is where the difficulty lies. Am I being a prude?On the side I have been joining some promos for cash prizes. You never know diba? But still what are the chances?This one is sure money but is it worth it?"

people responded to this first post - giving advise and their opinion. it became a very long thread but the following early posts complete the story:

2nd post:

"I was wondering as well. Would it be better if I got a rich old man? I do have a "suitor" who is older and more well off. Should I give in to him and stomach it? He isn't the man I like. Nor is he good-looking. Pero mabait cya.Thankfully my mom taught us English well. She is an English teacher. But we have fallen into hard times and we must do what we can? It is life after all.Should I take on the older, wealthier man and just have the man I like on the side? Will it matter?Only 1.5-2k for my virtue? Wow."

3rd post:

"Will it be possible that one of my rich clients will actually consider me for a long-term
relationship? Possibly marriage?Should I just hang around rich circles? But how can I do that with no money?"

it became a hot topic in the section with many giving their opinion and advise. eventually, urflower posted another thread with the title: "Help me from resorting to something that may harm me."

"Thank you all for your words of advice. It is obvious that I really need help.I am hoping I have a solution. It may be short-term and may be a long shot but it is worth a try. The power of the internet may help make it happen.There is a site called I have joined and luckily they chose my entry Taste of Summer.However it is low on the list. I am asking everyone to help me out and vote for my entry. Also pass on to your friends to have them vote as well.This should hopefully allow me to start off a small business which I can slowly grow over time.Please help me set-up an internet brigade to help me out of my mess."

read it here :

this is what happened here: urflower sent an an entry to the nestle name a brand promo, "taste of summer". to get people to vote for her entry, she opened a thread in Pinoy Exchange, in the Intimacy & Passion section first asking if it's wrong to sell sex for money. she said she is being tempted to go into prostitution because her family has fallen into bad times. people responded to that thread very well. but eventually, she asked people to vote for her entry, "taste of summer" for it to win so that the she can set a business and stop herself from selling her body for money.

urflower opened other threads in other sections of PEX, one in the "dilemmas" section where there her question was "Should I answer the boy with money? or the one i really like?". the idea is the same thing, she opened a topic asking for advise on a "dilemma" where the issue was the need for money. she allowed the thread to get a lot of responses giving her advise and suggestions, then eventually asking the readers of the thread to save her from her dilemma by voting for her entry in the nestle promo.

read it here:

there was another thread opened in another section but this was a straight out request to vote for her entry in the nestle promo.

to be continued....

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