today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post :; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Wednesday, March 12, 2008

names of international ice cream brands

there are a few lessons to be learned from looking at the names of international ice cream brands. you can easily draw common denominators, the odd ones and even extract strategies and directions from them. ice cream brand names have certain qualities in them.

everyone is welcome to draw their own lessons learned and post them here.

Ben & Jerry’s Top 10 Flavors:
  • Cherry Garcia® Ice Cream

  • Chocolate Chip Cookie Dough Ice Cream

  • Chocolate Fudge Brownie™ Ice Cream

  • Chunky Monkey® Ice Cream

  • Half Baked™ Ice Cream

  • Phish Food® Ice Cream

  • New York Super Fudge Chunk® Ice Cream

  • Coffee Heath Bar Crunch® Ice Cream

  • Cherry Garcia® Low Fat Frozen Yogurt

  • Peanut Butter Cup™ Ice Cream

ben & jerrys :
dreyers :
haagen dazs :
nestle :

to be continued……

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