today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post :; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Wednesday, March 19, 2008

you mean i didnt know that? ads

we all know this - advertising is meant to communicate a message, to convince and persuade or to create a desired image. the basic idea behind ads is that the target audience might not know it yet, thus a message is being delivered to the audience. or the audience need to be convinced on something they do not believe in yet or you want them to change their minds on something. and finally, some ads are released to reinforce or remind them of something. those are the most common reasons why an ad is aired. do we agree on that?

let's remember that when we think of these ads that's shown cable tv - supposedly real people testimonials of filipinos testifying about their personal experiences on the economic growth of the country. real life stories, snippets of how they have experienced personal economic growth, ending all of it on the note "umaasenso ang buhay".


relate what we agreed to paragraph one to paragraph two. the first question is - what the hell is that ad for? if we filipinos are progressing economically, shouldn't we know that on our own? do we really need anyone, much more a tv ad to tell about it? in fact, do i need a tv ad to convince me that i am experience economic growth? if it is true that i am getting richer, i don't need anyone to tell me that.

i honestly do not understand the point of those ads. help me figure it out, please!

there are so many things very wrong and on very many different levels about those ads. that's next in this blog.

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