today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post :; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Sunday, February 1, 2009

Super Bowl XLIII (2009) ads sold out, NBC makes $208 Million

we are of the view that even in times of economic crisis such as the one we are having one, spending in advertising and marketing is very much needed. in fact, we argue that it is in times like these that brands need marketing and advertising the most.

the only difference between now and during times of plenty is that you need to be much more selective in what you do. and more importantly, if you decide to do something, make sure it works. or at least your confidence at success is extremely high.

NBC being able to sell out all their ads, worth $208 Million, at $3 Million per 30 second spot is perhaps one of the more eloquent statement that demonstrates the virtue of our position.

we will be posting in the next days what we think advertisers should do and how to do advertising in these times of economic uncertainty.

NBC Sells Out Super Bowl Ads

TAMPA, Fla.--NBC has announced that it has sold all of its available ad spots for the network's Super Bowl telecast Sunday.

The network generated a record $206 million in advertising revenue for the game telecast and $261 million for the entire day, NBC announced."These advertising milestones show the power of the NFL brand and the strength of the Super Bowl as a TV property in this economic climate," Jeff Zucker, the president and CEO of NBC Universal, said in a written statement released by the network.

"The Super Bowl has become one of our country's biggest holidays, a uniquely American day, and advertisers recognized the value in being a part of it, as their commercials are nearly as big a part of the day as the football itself. This is an extraordinary story for NBC against the backdrop of this economy."NBC sold 69 ad spots for the game telecast, according to a network spokesman.

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