today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post : http://the-wawam-file.blogspot.com/2008/04/cog-honda-tv-spot-another-amazing-ad.html; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Tuesday, February 3, 2009

the coke ad that started the super bowl tradition

Gold Derby
By Tom O'Neil
Los Angeles Times

Super Bowl ads draw almost as much attention as the game itself, and this year was no exception. After all, the right ad can make a lasting impression. In 1980, the Pittsburgh Steelers were making their fourth Super Bowl appearance, and while that was memorable enough, a first-quarter ad featuring their defensive tackle — "Mean" Joe Greene — became an instant classic. The spot featured a limping Greene coming off the field and given a Coke by a young boy who is rewarded with an unexpected smile and the player's game jersey.

The commercial went on to win a Clio Award— advertising's highest honor — and even spawned a TV movie. And that 60-second spot launched a Super Bowl tradition. Four years later, the Apple ad depicting "1984" come to life raised the bar even higher. Now, with the eligibility period for the upcoming Clio Awards extended, which if any of the 2009 ads will make the grade?

read in full here: http://goldderby.latimes.com/awards_goldderby/2009/02/could-super-bow.html

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