today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post : http://the-wawam-file.blogspot.com/2008/04/cog-honda-tv-spot-another-amazing-ad.html; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!


all they are doing is wawam! what a waste of advertising money!


here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

World Clocks

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Wednesday, February 11, 2009

chris brown's wrigley doublemint gum ad we won't see for awhile

with the recent event with his girlfriend rihanna, the good boy image of chris brown is on a tailspin. and with that goes endorsement deals with consumer products. first up, well actually down or at least on hold is wrigley doublemint gum which announced they will put on hold airing of the chris brown tv commercial.

it's a very well made ad, specially from the point of view of brand it advertises. in this celebrity endorsement ad, the product, wrigley doublemint gum is the star of the ad. you see the brand in almost all shots in the ad, the idea of the new slim pack which is the point of the ad comes across very well. that is shown not only through it's easy ability to be flipped around but also at the end of the ad where it easily fit inside chris brown's back pocket.

production values are great. it actually reminds us of many of the spectacular nike ads - just the star endorser, action shots, good lighting and good moves. the green halo/lighting reminds us very as an ad for wirgley.

it could have used a much better song with a more uplifting melody but that's really a minor complaint. the dance moves, something chris brown is also know for, compensated for the could have been better song.

but this is on hold for now. we wonder if many more will be. looks like chris brown simply had to much to chew. (reports from TMZ.com says girlfriend rihanna had bite marks on her. pun intended.)


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