today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post : http://the-wawam-file.blogspot.com/2008/04/cog-honda-tv-spot-another-amazing-ad.html; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Sunday, February 8, 2009

oops! starbucks' world domination push put on hold

we recently read that starbucks in the US are in the process of closing a few hundred stores. we think starbucks' store location strategy has always been defined as Broadstreet corner Mainstreet, so now with these store closings, they'll probably have less broadstreet than before.

but that wasn't just the news that got us to think their world domination push has been put on hold. now here is this consumer report where starbucks did not even figure among the top regular coffees in a taste test. argh! argh!

Consumer Reports Picks the Best Cup o' Brew

Our top-rated Colombian coffee is also a CR Best Buy
By ConsumerReports.org

Folgers, Maxwell House, and Starbucks are America's best-selling ground coffees. But all three were iced by Eight O'Clock Colombian coffee in our taste tests. As for Starbucks, it didn't even place among the top regular coffees and trailed among decafs.


Our tests of 19 coffees also show that some of the best cost the least. At about $6 per pound, Eight O'Clock costs less than half the price of Gloria Jean's, Peet's, and other more expensive brands.

Like your joe without all the caffeine? Dunkin' Donuts and Millstone were the front runners among the decafs. But Folgers Gourmet Selection Lively Colombian came in close behind and costs up to $3 less per pound. But even the best decaffeinated coffees couldn't match the best regular brews in our taste tests.

read in full here: http://shopping.yahoo.com/articles/yshoppingarticles/204/consumer-reports-picks-the-best-cup-o-brew;_ylt=Aoxh7AIt.RiVjlRMWC8UVQDWn414

what? starbucks not good tasting! we are so shocked now that we need coffee.....
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