today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post :; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Thursday, February 5, 2009

windows 7 originally had 7 versions, took out 1 to simplify, now 6 versions

what was microsoft thinking? i bet they originally had 7 SKUs of windows 7, then they decided to cut it by one, so now they will sell 6 SKUs of windows 7.

thought they had learned their lesson with vista? one of the complaints on vista was they had too many versions that consumers found it difficult and confusing to choose what is best for them.

we also thought microsoft will make an effort to recover from the vista failure and do better. looks like they also forgot that part.

of course, the idea behind proliferation of SKUs is aside from wanting to confuse consumers, it allows them to sell some versions at a premium and therefore bigger profits. profits versus consumer confusion? we know which one won here.

IF they need to have several SKUs, then we think all they need are 3 versions : (1) starter edition for netbooks, (2) premium version for everyone and (3) professional/enterprise/business would be the last.

the simpler, less number but feature packed versions is also a way to make amends, make peace with the consumers they angered and frustrated with the failed vista.

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