today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post : http://the-wawam-file.blogspot.com/2008/04/cog-honda-tv-spot-another-amazing-ad.html; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Thursday, February 12, 2009

american idol season 8 top 36 changed to respect the american psyche

there is a palpable change in the way they are doing season 8 auditions of american idol. and we think this change was done to be more in-synch with american sentiments. american idol, down the top 36 is more upbeat with a significantly higher number of good and positive sequences than negative ones. we are sure there have been as many sad and unhappy scenes like before but the show has chosen to be more on the happy side this season.

we think they did that to be more respectful of american sentiments where there are simply too many bad news all around them with all the job losses and the bad economic news that appear on american tv and press almost on a daily basis.

this is one time when america can use more good news than bad and american idol is being on that side of the page. it's an excellent decision. very well done for american idol.
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