today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post : http://the-wawam-file.blogspot.com/2008/04/cog-honda-tv-spot-another-amazing-ad.html; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Tuesday, May 13, 2008

bud light super bowl tv spot

budweiser beer ads is a fixture in the super bowl . since forever, the best bud ads are shown there. the ad agency and budweiser treat super bowls ads like an ad campaign where they draw strategies and executions specifically targeted towards the super bowl audience.

it makes a lot of sense as the super bowl is actually a cultural event in the US. watching super bowl is a family event and almost as sacred as thanksgiving. all the males in the family are expected to be home to watch it. and that makes the super bowl an excellent media buy for budweiser. aside from the high ratings and targeted audience, beer consumption while watching the super bowl is part of the cultural tradition, almost the same way as turkey is a must during thanksgiving.

but that does not come cheap, ad rates during the super bowl is the highest in all of tv. in 2008 a 30 second spot at the super bowl is at $2.7 Million! http://www.ktar.com/sports/?nid=23&sid=709586

budweiser usually airs several commercials during the super bowl. will be posting here the ads they aired in 2008 at the super bowl.

this one is hilarious! very high entertainment value.

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