today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post : http://the-wawam-file.blogspot.com/2008/04/cog-honda-tv-spot-another-amazing-ad.html; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Friday, May 9, 2008

kobe bryant's nike ad - kobe can fly!

did kobe really do it or not? was he nuts or not? is there a camera trick? is it just CG? blue screen maybe? or can kobe fly? well, we know michael jordan can fly, but we don't know that of kobe?

this ad was released just a few weeks ago and it appears it was released just in the internet, through kobe's website. and it has been extremely successful - it's all over the internet. it has been getting crazy internet buzz and now traditional media is on it too.

releasing a tv ad just in the internet and getting a lot of buzz - nike yet again has done innovative marketing!


check out some links about this ad:


http://usnews.rankingsandreviews.com/cars-trucks/daily-news/080415-120429/





the idea of kobe jumping over a speeding car is probably one of the sexiest tv spots nike has ever done. i am a great fan of nike ads, but this one i find still left field and out of the box even for nike. there is danger, excitement and fear. aside from the creative concept, what i like about the ad is director's treatment. it didn't look and sound staged - it looked very real, like home video. i guess that was really intentional and the ad has delivered. i like the rough camera framing of the ad, not always centered, you don't even see the face of the other player, and the camera is not always centered. it may be just the you tube copy, but i thought some of the audio was too low and not understandable. i wonder if that's juts a function of you tube or if that was intentional. the directorial treatment contributed very well to the "realism" of the ad.

it is of course a camera trick, a bit of hollywood. or is it?
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