today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post :; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

new comments from WAWAM! readers

click to view comment in full. also, give us your own comment on any of the posts.

please note that comments are being posted here on a delayed basis, unfortunately, by a few hours from time of posting, so it seems. that is due to two things : (a) all comments are being moderated and (b) this program shows the comments on a delayed basis, not real time.

if you want to read the latest comments, go to the post itself and click "comments".

Sunday, May 11, 2008

buhay coke buksan mo - sandwich tv spot

this was one of the executions behind coke's previous campaign, "buhay coke buksan mo", the campaign that was difficult to understand (discussed previously). even this ad is difficult to understand. you can't tell what it is about our "buhay" that they are unravelling or opening. and more importantly, what role coke has in all of that. i bet the creatives were extremely proud and happy about this spot. i like creativity, but it first needs to be understandable to the target audience. this ad is creative only to those who wrote it, but not to the audience who don't understand it.

there is one more problem with this tv spot - it very much looks like pepsi tv spots. only, pepsi's spots are easy to understand.

compare this spot to the coke angel tv spot and you can immediately tell the differences and improvements they have made on their ad campaign. the tagline of the coke angel ad is excellent, "buhay coke tikman mo"; it's single minded and strong on taste and refreshment, coke's core positioning; and the story is much simpler and easy to understand, even with the irritating inclusion of the devil in the ad.

No comments:

Post a Comment

we encourage everyone to post a comment, their own analysis or views on any of the posts in WAWAM!

we have put all comments to be moderated to make it easy to monitor them and so that WAWAM! can respond to them.

we will not tolerate rudeness or idiocy in this blog. comments that contain personal attacks on any person or posters in this blog will be rejected.

otherwise, we will allow all other comments.