the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.
that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!
all they are doing is wawam! what a waste of advertising money!
here is a first row view of Philippine Advertising and Philippine Marketing.
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what works and what doesn't work in the coke angel tv spot
what works in the coke angel "ang sarap dito" tv spot:
- excellent over-all production values
- brilliant jingle, arrangement and concept
- excellent talent for the angel role. perfect for the role, unknown to pinoy audience is a stroke of genius
- finally, back to basics for coke, making taste and refreshment as it's core proposition
- excellent tag line - "buhay coke, tikman mo"
what does not work in the coke angel tv spot:
- what was the inclusion of the devil in the plot all about? unnecessary, strenuous
- the wings suck!
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