today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post : http://the-wawam-file.blogspot.com/2008/04/cog-honda-tv-spot-another-amazing-ad.html; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Wednesday, May 7, 2008

coca cola "jinx" tv spot super bowl

this ad was one of the most talked about tv spot in the US during the super bowl. the US ad industry has made the super bowl as the yearly showcase for their most creative work. many of the ads aired in the super bowl are produced specifically for the super bowl only and some are aired only in the super bowl. it's an event for the ad industry. watching out for the best ads aired during the super bowl is a much awaited event not only for the ad industry but also for media in general and the audience.

i don't know much about frist, i only know he is one of the key republican figures in the US. carville i know more about - his call to fame was being bill clinton's top strategist during the elections that won him the presidency twice. carville's strategic skills have been hailed as top-notch and a force to reckon with. he was the guy who coined and crafted the "it's the economy, stupid" line and strategy that turned the tide for bill clinton and won him the election.

this ad's appeal will be easier to appreciate if you are an american and if you know who carville and frist are. carville and frist are competitors, they are at the opposite ends of the battle lines in US politics, one being a top republican and the other a top strategist for the democrats. they are known to be two of the smartest in US politics plus two of the most fiercely competitive. take that as the background and you will understand why this ad resonates among americans.

i am including it here to show how coke in the US has taken it's strategy through a different execution route. also, this is a very smart and excellent way to use celebrity endorsers in ads, unlike the inane ways that it is done in the philippines.



this was posted at you tube:


Using Washington, D.C. landmarks as a backdrop, "Jinx" features Democratic strategist and commentator James Carville and former Senate Majority Leader Bill Frist. When the two utter the same word simultaneously during a television showdown, Frist invokes the "jinx" game, compelling Carville to buy him a Coke. With icy bottles of Coca-Cola in hand, the two spend the rest of the day enjoying 'The Coke Side of Life' throughout the Capital as political disagreements are temporarily forgotten.
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