today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post : http://the-wawam-file.blogspot.com/2008/04/cog-honda-tv-spot-another-amazing-ad.html; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Wednesday, June 18, 2008

"tiger, the impossible" - one more reason why it's a perfect tagline for brand tiger woods

practically everyone in the sports world are one in saying tiger just won the greatest golf game anyone has ever played and in awesome fashion. even tiger himself said it - it was his greatest game.

all the reviews and comments are saying one thing, it's unanimous, for brand tiger woods, the most powerful tagline is : "Tiger, The Impossible".



Woods' feat at U.S. Open inspires, awes

By Jerry Potter, USA TODAY

Tiger Woods has amazed people before, but his limping, 91-hole victory in the U.S. Open got the attention of three observers who are hard to impress.

Bill Mallon, an orthopedic surgeon and former PGA Tour player, said, "I think his knee is a problem he will have to deal with for the future. From what I saw at the Open he's pretty good at dealing with it."

Woods' teacher, Hank Haney, wrote in an e-mail, "The U.S. Open will be considered the greatest accomplishment in sports history."
Haney explained that Woods, a stickler for preparation, was unable to walk 18 holes before the tournament at Torrey Pines in San Diego, and he said that Woods hit no more than 50 balls before each round and did not practice afterward.

Jack Nicklaus, the man Woods is chasing for the most victories in majors, said last month that his concern was Woods' inability to practice and prepare for the Open.
Nicklaus said he "wouldn't bet against" Woods, but after the Open he said he was amazed by the performance.

Woods, who described his victory as "probably the best ever," made a birdie putt on the 72nd hole Sunday to tie Rocco Mediate, then beat him Monday in a playoff that went 19 holes. It was his 14th victory in majors, four shy of Nicklaus' record, which he established from the 1962 U.S. Open through the 1986 Masters.

"I have always said I hope I am alive when he breaks the record," said Nicklaus, 68, "because I want to be the first person to shake his hand."

http://www.usatoday.com/sports/golf/pga/2008-06-18-tiger-adjustments_N.htm
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