today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post :; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

World Clocks

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Sunday, June 29, 2008

gma7 refutes KBP ad load rule

this is next in WAWAM! : the tv remote vs the greed of tv stations part 2

read part 1 here :

GMA 7 refutes KBP ad load rule
By Riza T. Olchondra

Philippine Daily Inquirer

First Posted 03:06:00 04/13/2008

MANILA, Philippines - GMA Network, Inc. said on Wednesday that the Kapisanan ng mga Brodkaster ng Pilipinas (KBP) rule limiting the commercial load of programs to 18 minutes per hour will push commercial airtime prices up.

The network, which left the KBP in 2003, also said that the cap violates Philippine laws.

“A limitation on the supply of the very limited resource of commercial airtime would push commercial airtime prices upwards. Thus, time standard disrupts market forces that dictate supply and demand and is anti-competition,” GMA said in a statement.


Citing local and US laws, GMA also said that limiting the number of minutes per hour for commercials, among others, “had the actual effect of manipulating the supply of commercial television time.”

The network views the time standard “as a form of combination in restraint of trade and therefore violative of the Constitution and the Revised Penal Code.”

GMA officials could not be reached for comment regarding the network’s ad load, revenue from ads, and ad rates.

Full support

Last month, KBP member ABS-CBN declared full support for the ad load cap.
“The limit safeguards the public from possible abuse by broadcast organizations,” ABS-CBN corporate communications head Bong Osorio said in a statement.

“Limiting the number of TV and radio spots lessen the advertising clutter; thereby, making the ads more effective,” he added.

ABS-CBN head for business analysis Vivian Tin said on Tuesday that the ad load limit will not pull down the company’s ad revenue. “Last year, though KBP gave a little bit of leeway to the cap—to 20 minutes— we did not go beyond that out of respect for the audience. Between the price increase and the increase in number of minutes that’s coming out in terms of demand ... we think airtime revenues will grow healthily even at 18 minutes.”

Last Tuesday, ABS-CBN announced that it is raising ad rates by 15 percent, subject to negotiation with advertisers.

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