today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post : http://the-wawam-file.blogspot.com/2008/04/cog-honda-tv-spot-another-amazing-ad.html; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Monday, June 16, 2008

Brand Tiger Woods' Tagline



"he did it again!" that's a sentence that is often associated with tiger woods. it's the first half, the complete thought is "he did it again, he made the impossible possible!" and that same sentence was once again uttered by believing disbelievers as tiger woods did what he seems to know best - coming from behind and making just about every impossible shot, forcing a play-off for the US Open.

if i was going to craft a tag line for tiger woods, i'd choose the one that he is most known for and will put it simply as:


Tiger, The Impossible


tomorrow will be an exciting finals!
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