today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post : http://the-wawam-file.blogspot.com/2008/04/cog-honda-tv-spot-another-amazing-ad.html; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Friday, June 27, 2008

WAWAM! pays tribute to Mr. Bill Gates

today, friday US time, bill gates will retire from microsoft. we all know who he is and we all know the kind of genius that he is. i think we are lucky to have lived at a time when bill gates did his magic and genius. his work has touched our lives and made it richer and exciting and has taken it through leaps and bounds things for the better. aside from being an intellectual genius, he is also a marketing genius. WAWAM! pays tribute to Mr. Bill Gates.

interesting picture on the right, with this caption :- "In 1978, the original 11 members of Microsoft: standing in back row, from left, Steve Wood, Bob Wallace, Jim Lane; second row, Bob O’Rear, Bob Greenberg, Marc McDonald, Gordon Letwin; front row, Bill Gates, Andrea Lewis, Marla Wood and Paul Allen."

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Microsoft Seeks Path Beyond the Gates Legacy
By STEVE LOHR
New York Times
Published: June 27, 2008

Bill Gates is retiring, sort of. He is still only 52, and he is going off to spend more time guiding the world’s richest philanthropy, the Bill and Melinda Gates Foundation. He will still be Microsoft’s chairman and largest shareholder, but Friday is his last day as a full-time worker at the software giant, marking the unofficial end of his career as a business leader.

And what a career it has been. Mr. Gates has been an animating force behind the personal computer revolution, helping to build a huge global industry and engineer blockbuster products like Windows and Office, used every day in offices and homes around the world.

read the complete story here : http://www.nytimes.com/2008/06/27/technology/27soft.html?_r=1&bl&ex=1214712000&en=4026f0e3cf93a6ef&ei=5087%0A&oref=slogin
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