today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post : http://the-wawam-file.blogspot.com/2008/04/cog-honda-tv-spot-another-amazing-ad.html; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Tuesday, September 30, 2008

Brain Food author, al ries manila seminar has a new print ad - small is good? or is that telling a white lie?

new al ries seminar print ads, much smaller than previous
this al ries seminar has been releasing smaller print ads recently. (click here to view posts on same subject matter, for reference : http://the-wawam-file.blogspot.com/search/label/al%20ries)

aside from the size, they have altered it's content in a major way. they took out the specifics about the seminar. the original ad listed the speakers and topics each will discuss. that original ad showed al ries will talk only at the start, which given the number of speakers, to my estimate will only be 1 hour and a half tops!
would you really pay that amount of money just to hear al ries talk for 1 hour and a half? rather than spend that amount for one hour and half of talk, i'd rather buy all the books of al ries and read all of them. i think that would be much more rewarding and smart.
will this omission from the small ad work for them? or will seminar goers be smart enough and call them and ask for an outline of the seminar?
sorry, al, i love your book but i don't like your organizers.

original al ries seminar print ad with specifics
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