mortgage at this time in the US is not a happy topic but here's an ad that will put a smile on anyone.
it's a pool-out ad from the same stragtegy that we featured in WAWAM! awhile ago (view it here : http://the-wawam-file.blogspot.com/search/label/ameriquest). this is one is more acceptable than the first one we had here.
it's a racy brand character but this is much better than the first. unlike the first one, nothing is polarizing in this ad.
mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away
Showing posts with label ameriquest. Show all posts
Showing posts with label ameriquest. Show all posts
Friday, November 21, 2008
Tuesday, June 10, 2008
ameriquest mortgage "yummy" tv spot
i'm torn on this ad - is it a good one or not?
it is funny and for sure it will catch attention, but do i want my brand to be associated with such humor and the idea that the ad dramatizes? is it a polarizing ad? i've always erred on the side of caution whenever it comes to ads where there is a risk that some will like it but some might not. advertising is an investment, and it is a very costly one. when you air a new commercial, the proper attitude is that, it might be your last and therefore make sure it's your best and it works. an adman must have a "take no prisoners" attitude on that one.
the idea of not taking things by just the way they look is a good one for a mortgage company. it tells consumers to always look deeply into the mortgage companies before they engage their services. and that with ameriquest, they will always work their hardest for you.
BUT is this the only creative concept that can dramatically demonstrate that thought and in a funny way too? that certainly would have been my first question if the ad agency presented this storyboard to me.
well, i hope the ad agency does not schedule the airing of this ad during meaL times.
it is funny and for sure it will catch attention, but do i want my brand to be associated with such humor and the idea that the ad dramatizes? is it a polarizing ad? i've always erred on the side of caution whenever it comes to ads where there is a risk that some will like it but some might not. advertising is an investment, and it is a very costly one. when you air a new commercial, the proper attitude is that, it might be your last and therefore make sure it's your best and it works. an adman must have a "take no prisoners" attitude on that one.
the idea of not taking things by just the way they look is a good one for a mortgage company. it tells consumers to always look deeply into the mortgage companies before they engage their services. and that with ameriquest, they will always work their hardest for you.
BUT is this the only creative concept that can dramatically demonstrate that thought and in a funny way too? that certainly would have been my first question if the ad agency presented this storyboard to me.
well, i hope the ad agency does not schedule the airing of this ad during meaL times.
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