BPI - old and new signage, day and night significant improvement

WAWAM! was lucky enough to witness workers installing the new horizontal signage of BPI while the old one was still there. in this picture, the new signage, with the logo and bold letters "BPI" signage on the right with workers still holding it look significantly better than the old one, on the left that only had the logo in it.

the old signage was in three parts - the logo, the "express teller sign" below it and under that is the branch name. the logo is basically red in color but the "express teller" signage was mostly blue. the new logo removes the inconsistency.

we think it's a remarkable improvement that is worth all the trouble and expense.

how they did it:

new bank signages picture gallery

here are the pictures of the various new bank signages that have been discussed in WAWAM! for your comparison and appreciation.

the differences are very obvious, as they should be. aside from the differences in style, color and design elements, you can also clearly detect the differences in brand characters. each of these signages communicate a specific brand image or personality.





banks should pay a lot of attention and effort into their signages. most banks don't have advertising, some might not need them even and for many, their signages would be the main if not the only source of brand image for prospective bank customers and are not just physical directional signs.

banks should have a very similar attitude to that of restaurants who know the value of signages, location and ambiance. getting it right in signages can mean to many banks getting it right in brand image.

battle of the new bank signages - BPI gets it right!

of the few banks that have recently refurbished their signages, BPI or Bank Of The Philippine Islands is the one that got it right. BPI's design is simple and very clean, elegant, classy and looks pretty solid.

they did away wit any lines, just their red color, graphics logo and their name logo. no frills but very effective. they have also decided to emboss the everything and that gives it a more 3D effect and gives their signages a lot of class. when lit at night it's really very effective.

BPI is known to be the largest bank network in the country and this design reflects that leadership. it's also a good thing that they have put in their signage the branch location. this helps a lot as often times they have more than one branch if not on the same street, definitely in the same vicinity. knowing exactly the branch name helps make sure you are in the correct branch.

they also have a vertical signage and it also works very well as shown in the above picture. this bank is more known as BPI and that makes the vertical signage work for them. this signage works because of the lack of clutter. all they have are clean and simple lines. very appropriate for a bank of their stature.

corporate identity : metrobank, BDO, BPI, security bank and union bank

been to your bank lately? noticed anything different?

there seem to be an epedimic affecting many banks these days - a few banks have changed their signages. there are winners and there are WAWAM! and that's next here.