super bowl XLVIII (2009) tv ads : bud light and the porno man

budweiser has been my all time favorite during the super bowl. and this one is not an exception. it's simple and simply funny. it scores!



beer is an every man's drink. and most every man watching the super bowl will most likely be drinking beer. that is the reason why this ad will work.

one question that comes to mind is - does a brand want to have a brand character of being a sleeze who buys porn? while that's a legitimate question, what trumps the concern is the point that this is an ad that every man will most likely find funny and something, while not really exepriential for most, it is a situation every man can relate to.

it's the humor that will get you in this ad. the humor that portrays the life and times of every man. that's empathy that makes you laugh and that is why this ad works very well.

seeing things not there - ameriquest's funny tv spot

mortgage at this time in the US is not a happy topic but here's an ad that will put a smile on anyone.

it's a pool-out ad from the same stragtegy that we featured in WAWAM! awhile ago (view it here : http://the-wawam-file.blogspot.com/search/label/ameriquest). this is one is more acceptable than the first one we had here.

it's a racy brand character but this is much better than the first. unlike the first one, nothing is polarizing in this ad.

cheers beer - celebrating the little pleasures in life

we have seen many beer ads that celebrate happy occasions but the kind of celebration this cheers beer from thailand is the best kind - the little pleasures in life. we have been told so many times to enjoy the little victories we encounter in our daily lives and these ads showcase that very well. the way they do it in these ads i think is the best way to do it.

the brand character that these ads show is unmistakable and something we can all appreciate. we know the whole thing is tongue in cheek but we appreciate it very much and endears the brand to us.

cheers!

another english 101 tv spot with ADS Sindrome

here is another tv spot in germany again that sells english lessons. the same mistake is committed in this ad - the ADS Sindrome.

the target market of this ad are non-english speakers to whom they are selling their english lessons to. the humorous part being in english means it will be understood by english speakers, not their target market. given the tagline in the end, "improve your english", granted that their target market are those with some knowledge of english, that does not guarantee their target market with some english knowledge will get the humor. a good grasp of a language is a requirement in appreciating humor.

this ad is a WAWAM! and has ADS Sindrome.




view the other english 101 tv spot here : http://the-wawam-file.blogspot.com/2008/10/english-101-if-you-dont-get-it-it-might.html

view other ads with ADS Sindrome here : http://the-wawam-file.blogspot.com/search/label/ADS%20Sindrome

english 101 - if you don't get it, it might bite you in the ass!

first, i thought this ad does not need any introduction or explanation. but life can't be that simple.

please view the ad first, then scroll down for my comments on this ad.
















if you are reading this, that means you understand english. and let me take a guess - at the start of the ad, your mouth was open in wonder, even scratched your head. with those lyrics, why were the characters in the ad enjoying the song? then at the end of the ad, when you saw the supers, you laughed!

then you scrolled down and you are here now. and you still have a smile from viewing that ad.

here's the problem of that ad ---- you found it funny and entertaining because you understand english! this ad was aired in germany and the target audience of the ad is actually people who do not speak and understand english. to someone who does not understand english, the lyrics of the song, "i wanna fuck you in the ass" DOES NOT MEAN A THING! and because those words don't mean a thing, then the humor and the punchline in the end is totally lost on the target audeince!

the only way this ad will work is if the non-english speaking target audience is watching this ad with someone who does speak english and translates the lyrics of the song into german. or if the non-english speaking target audience understand a little bit of english and happen to know the meaning of the lyrics.

it is funny, but it is a WAWAM! actually it is also has ADS Sindrome.

KFC philippines' shrimp ad makes us all shrimpy!

oh, this ad should win an award for best comedy if there is an award like that in an ad competition. see this ad a million times, smile or laugh a million times.

it's a simple story - kfc has just launched a shrimp meal in their menu. we all know kfc is all chicken, but a shrimp among the chickens is a big surprise. and that's what this ad wants you to remember -- that now, there is a shrimp meal in kfc.

and it works! you not only do you remember they now have a shrimp meal, you now think the kfc brand is a really cool brand for having this much humor.





man 1 : tingin ko isa sa tin dito may tinatago (the way i see it, one among us here is hiding something.)
man 2 : may suspetsa din ako (i also have my suspicion.)
man 3 : sino kaya? (who do you think is it?)
man 1 : alam ko na. (i know what to do!)
man 4 : ayyyy! (something like a yelp, very feminine)
pregnant pause
man 4 : may, may shrimp na pala sa kfc, pare. (kfc has now shrimp, pare?) ("pare" meaning buddy is what men usually call each other)
announcer : you too will be surprised with the kfc surfers, made from real shrimp, battered and breaded the kfc way. freshly cooked to a golden crisp.
man 3 : dude, we accept you!
men : o, group hug! group hug! group hug!
man 4 : nabigla lang ako! sarap kasi ng shrimp! (i was just surprised. it's because the shrimp is really delicious!)

LBC, largest philippine courier company tv spot - quickly delivering superior speed through humor

i get a chuckle every time i watch this commercial. i have seen this ad many times and i laugh every time i see it. before this ad, you wouldn't think speed can be funny but that's what this commercial did - make superior speed of delivery, it's brand positioning something very funny and yes very effective.

LBC is the country's largest local courier company. "hari ng padala", ("king of delivery") says what they are - the market leader.

this is one more commercial that shows how a simple story can deliver (courier?) a brand's brand positioning, and this one is brand superiority in a very effective and entertaining way. this builds the case for humor being the fastest delivery system of a brand positioning.

an overkill of analogies on speed of delivery aside, looking at all the other LBC ads, there is an obvious attempt to make it's ads not boring at the most, entertaining and funny at the least. humor and entertainment seem to be one of the best execution handle to communicate a potentially boring positioning of superior speed. there are many ways to communicate that in very serious ways but we are glad LBC has taken it the way they are doing it.

australia's hahn beer tv ads - why men are from mars and women are from venus

you need to view at least two of their ads to be able to fully appreciate the campaign.

while the bud light beer ads are all about how men try to get it on with women, the hahn beer ads seem to be all about how not to get it on with women.

the ads reinforce the stereotypes about men and i suppose in many ways the stereotypes on beer as well. it's hard to imagine something like a wine product being able to pull off the stories in these ads. but it's easy to imagine how men can actually behave the way they do in the ads.

i wonder if hahn beer consumption among men went up while beer consumption among women went down. the ad reminds women of what things they don't like about men and by extension, will it tell them why they should not buy or consume hahn beer? it's not a clearly polarizing commercial, but it does put across very clear and separate messages to males and females.

its an ad full of humor, will women find it humorous enough that they won't get turned off on hahn beer? beer is mostly a male product and it can make sense that the ad plays up to the males. or does it?

it presents hahn as the beer for the boorish, clueless and insensitive male. are there men who would like to be seen as that kind of male? or would that make men prevent them from being associated with hahn?

for this ad campaign to work, meaning generate sales and not hurt hahn's brand image, it assumes the target audience has a lot of humour and are very much open minded enough to take the whole thing as a tongue-in-cheek ad and result to hahn being seen as more endearing than a beer that you don't want to be associated with.

it's a high risk campaign.

what???

crisis management