new bank signages picture gallery

here are the pictures of the various new bank signages that have been discussed in WAWAM! for your comparison and appreciation.

the differences are very obvious, as they should be. aside from the differences in style, color and design elements, you can also clearly detect the differences in brand characters. each of these signages communicate a specific brand image or personality.





banks should pay a lot of attention and effort into their signages. most banks don't have advertising, some might not need them even and for many, their signages would be the main if not the only source of brand image for prospective bank customers and are not just physical directional signs.

banks should have a very similar attitude to that of restaurants who know the value of signages, location and ambiance. getting it right in signages can mean to many banks getting it right in brand image.

metrobank : new signage crossed lines from the dark age

this is the old metrobank signage which has since been replaced with a new one just recently. it's a simple design - monochromatic with the logo graphics and text logo as the key elements.

the approach on the new metrobank signage was to add new elements to the singnage - a white border around the logo graphics (a diamond resting on the the letter M) to call attention to it and yellow accents.

compared to the old singnage, the new one has effectively brought metrobank out of the dark age.

it is now more engaging. the addition of the yellow color even though minimal in the horizontal signage made a big difference. it gave the signage a little more life.

the design works quite well on the horizontal signage but i think it's a disaster on the vertical signage. there are just too many lines and colors on the vertical one. the yellow became too prominent and all of a sudden they added white borders. they were thin white borders but it added to the clutter.

the new design called attention to the "diamond on the letter M" logo graphics. i had not noticed it much before. it could have used a little more drama if instead of the logo graphics rendered flat, they could have raised it or made it looked embossed. that could have given it a little more class.

the important question on this singnage, as it should be asked for all sinages - is that the brand image or brand character the bank wants to communicate to clients? the new signage of metrobank carries with it a set of new brand images. do those match with the thinking and direction the bank has set for it itself?

separately, i suspect other banks copied some of the concepts and ideas from the metrobank signage. more on that in the next discussions.

corporate identity : metrobank, BDO, BPI, security bank and union bank

been to your bank lately? noticed anything different?

there seem to be an epedimic affecting many banks these days - a few banks have changed their signages. there are winners and there are WAWAM! and that's next here.