today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post :; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Monday, October 6, 2008

english 101 - if you don't get it, it might bite you in the ass!

first, i thought this ad does not need any introduction or explanation. but life can't be that simple.

please view the ad first, then scroll down for my comments on this ad.

if you are reading this, that means you understand english. and let me take a guess - at the start of the ad, your mouth was open in wonder, even scratched your head. with those lyrics, why were the characters in the ad enjoying the song? then at the end of the ad, when you saw the supers, you laughed!

then you scrolled down and you are here now. and you still have a smile from viewing that ad.

here's the problem of that ad ---- you found it funny and entertaining because you understand english! this ad was aired in germany and the target audience of the ad is actually people who do not speak and understand english. to someone who does not understand english, the lyrics of the song, "i wanna fuck you in the ass" DOES NOT MEAN A THING! and because those words don't mean a thing, then the humor and the punchline in the end is totally lost on the target audeince!

the only way this ad will work is if the non-english speaking target audience is watching this ad with someone who does speak english and translates the lyrics of the song into german. or if the non-english speaking target audience understand a little bit of english and happen to know the meaning of the lyrics.

it is funny, but it is a WAWAM! actually it is also has ADS Sindrome.

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