today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post :; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Saturday, October 4, 2008

unwanted pregnancy for pinays : "nagpagamit na lang ako sa asawa ko! bubugbugin niya ako pag hindi ako pumayag."

"nagpagamit na lang ako sa asawa ko. bubugbugin nya ko kapag hindi ako pumayag." (i allowed my husband to use me. he will beat me up if
i don't allow him.)

there are probably two things that shocked you when you read the title of this discussion. it is not meant to be theatrical just to get attention, it is only to tell the truth. truth number one - among the filipino poor, yes, they do use exactly that word "magpagamit" (to have yourself used) to mean to have intercourse with a partner. it is a common term among them. not only that, even social workers use that term to mean sex.

the term does not shock them. nor do i think they know the implication of the use of that kind of a word to refer to sex. but that is the truth.

truth number two - yes, that happens often - women, mostly married women agree to unprotected sex with their partners because if they don't, their partners will beat them up.

that is based on consumer research. many women have told that story as to why they have had unwanted pregnancies. their partners or husbands come home drunk. and when the men are drunk, they most often want to have sex with them. often, the women do not have or do not use contraceptive devices. they know they are not safe but they have no choice but to agree to unprotected sex with their partners or husbands because if they refuse them, their drunk husband will beat them up. that is one of the reasons why there is a high incidence of unwanted pregnancies in the country.

keep that in mind when you view this commercial. that in many ways gives a real scenario behind the ad.

tv ad has english back translation

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