today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post : http://the-wawam-file.blogspot.com/2008/04/cog-honda-tv-spot-another-amazing-ad.html; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!


all they are doing is wawam! what a waste of advertising money!


here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

World Clocks

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Thursday, October 30, 2008

obama's november surprise vs mccain's november surprise

obama and mccain share the same two things - one, now is the time when both of them don't have time anymore. while they share the same thing on that part, the end result of that they need to do are very different. and both, this is the 2nd thing, need to pull out a november surprise. while they share the need to pull out a november surprise, obama will pull out his to close the deal for good. mccain on the other hand need to pull out his november surprise to reverse the trend and win the election.

both camp's november surprises are the sort of things these candidates need to do trampoline their campaign to get to the results they want. for obama, a strong, clear and emphatic close for the win. for mccain, it is not just to recover lost grounds but more importantly to overtake obama. it's obvious mccain has a tougher job to do than obama.

obama's november surprise - get colin powell to do a political ad endorsing obama. or at least make an apearance in two to three states where the polls see a tie between obama and mccain. powell has been asked that question but his answer was he was not planning on doing it as he is not a politician. recernt polls show there are around 4% tp 5% undecided voters specially in battleground states. that figure is equivalent to most poll's margin fo error. that means the candidate who will get the undecideds will move his poll numbers away from tie to a significant win. and powell is the man to do this for obama for the simple reason that most of the undecideds are republican holdouots. powell is a well respected and highly regarded republican who obviously has the power to get the undecided republicans to move towards obama, a phenomenon that has occured in a few states that used to be solidly republican but now has chosen obama.

mccain's november surprise - is his hail mary pass play, pull out the race card. we have talked about this previously in WAWAM!. mccain actually said he does not think race will not be a factor in the election. he said it's just going to be a "tiny, tiny" number of people who will vote on the basis of race preference or race fear. but the polls show otherwise. some polls show that for some of the holdouots, race seem to matter. if the mccain campaign finds itself in a tight corner, playing the race card can be their hail mary pass play. will mccain do it? or will he not do it for fear of a backfire.

both november surprises have the potential to be powerful and truly game changing. but one is a high risk one while the other is a sure thing. will any of the campaigns do it? the only time to do this is this weekend. we will wait and see.





read all posts on obama and mccain here : http://the-wawam-file.blogspot.com/search/label/US%20presidential%20elections

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