today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post : http://the-wawam-file.blogspot.com/2008/04/cog-honda-tv-spot-another-amazing-ad.html; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Wednesday, October 15, 2008

barack obama wins the US presidential election - on the strength of a brilliant marketing effort and a marketing blunder by mccain

let's put things on the line here : i am calling it a barack obama win in the US presidential election. based on trending, it's no longer a question of "if" but a question of by what margin - a strong finish or a landslide.



looking at the presidential elections from a purely marketing standpoint, obama's win will be delivered through brilliant marketing and brilliant communication by the obama campaign and marketing blunders by the mccain campaign.

james carville was "The Man" during the bill clinton presidential campaigns, now i want to know who the marketing dude is of the obama campaign. the picture of this obama strategist whoever he is, deserves to be posted here in WAWAM!

james carville
geez, the election is 3 weeks away and we are already calling it an obama win. if obama does not win, well it's not the first time we have failed in our analysis.
just hope that readers of this blog will appreciate the courage of calling a winner this early. calling an obama win is based on an analysis of marketing and communication strategies and execution. and that is next here in WAWAM!


posted : october 15, 2008 12:32 pm manila time
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