today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post :; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Wednesday, October 22, 2008

iphone reaches 10M sales, 3 months ahead of schedule. world domination is on track

Apple Profit Rises 26% as IPhone Sales Top Analysts' Estimates
By Connie Guglielmo

Oct. 21 (Bloomberg) -- Apple Inc. posted a 26 percent rise in profit as iPhone sales topped estimates and Chief Executive Officer Steve Jobs reassured investors the computer maker will pull through an economic slump. The shares jumped 15 percent.

``We may get buffeted around by the waves a little bit, but we'll be fine and stronger than ever when the waters calm in the future,'' Jobs told analysts in his first appearance on the earnings conference call in eight years.

Apple sold 6.89 million iPhones in the quarter, reaching Jobs's goal of selling 10 million handsets three months ahead of schedule. Gene Munster, an analyst at Piper Jaffray & Co., had estimated sales of 5 million. The demand for the iPhone, along with record shipments of Macintosh computers, helped investors look past a forecast that missed analysts' estimates.

``I still fully expect the company to gain share even in this turbulent economy,'' said Jim Grossman, an analyst at Thrivent Financial for Lutherans in Appleton, Wisconsin, which owns Apple shares.

Fourth-quarter profit advanced to $1.14 billion, or $1.26 a share, Cupertino, California-based Apple said in a statement. That beat the $1.11 a share estimated by analysts in a Bloomberg survey. Sales rose 27 percent to $7.9 billion in the three months ended Sept. 27.

Apple rose $13.40 to $104.89 in extended trading after closing at $91.49 on the Nasdaq Stock Market. The shares have lost 54 percent this year.

`Hyper Conservative'

Profit this quarter will be $1.06 to $1.35 a share and sales will be as much as $10 billion, Apple said. Analysts had predicted earnings of $1.66 a share and revenue of $10.6 billion, according to a Bloomberg survey.

``They're just being hyper conservative,'' said Piper Jaffray's Munster, who is based in Minneapolis. ``For the most part, they haven't seen the economic slowdown in their core businesses.''

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