today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post : http://the-wawam-file.blogspot.com/2008/04/cog-honda-tv-spot-another-amazing-ad.html; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!


all they are doing is wawam! what a waste of advertising money!


here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

World Clocks

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Thursday, October 23, 2008

another english 101 tv spot with ADS Sindrome

here is another tv spot in germany again that sells english lessons. the same mistake is committed in this ad - the ADS Sindrome.

the target market of this ad are non-english speakers to whom they are selling their english lessons to. the humorous part being in english means it will be understood by english speakers, not their target market. given the tagline in the end, "improve your english", granted that their target market are those with some knowledge of english, that does not guarantee their target market with some english knowledge will get the humor. a good grasp of a language is a requirement in appreciating humor.

this ad is a WAWAM! and has ADS Sindrome.




view the other english 101 tv spot here : http://the-wawam-file.blogspot.com/2008/10/english-101-if-you-dont-get-it-it-might.html

view other ads with ADS Sindrome here : http://the-wawam-file.blogspot.com/search/label/ADS%20Sindrome

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