today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post : http://the-wawam-file.blogspot.com/2008/04/cog-honda-tv-spot-another-amazing-ad.html; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!


all they are doing is wawam! what a waste of advertising money!


here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

World Clocks

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Wednesday, October 22, 2008

apple ads that bite on vista

it's really very hard not to love these apple ads. it's not just that they do a great job at biting vista, they are very amusing but direct to the point, you know exactly what they want you to understand and remember.

it's very amusing at the way they it exposes the weaknesses of vista. being very competitive and combining that with humor is not very easy to do in advertising. but in these ads, it comes very naturally.

the bonus is that it sustains the image of mac as a very cool and hip brand and product. if there is one element in the mac brand equity where it is clearly superior over vista/microsoft, it is in being hip and cool.

it's no surprise that even microsoft admitted that aside from product problems on vista, the apple ads hurt their business.



Give Up On Vista


Leopard Better And Faster Than Vista


Emergency Refresh


PC News Wire

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