it's really very hard not to love these apple ads. it's not just that they do a great job at biting vista, they are very amusing but direct to the point, you know exactly what they want you to understand and remember.
it's very amusing at the way they it exposes the weaknesses of vista. being very competitive and combining that with humor is not very easy to do in advertising. but in these ads, it comes very naturally.
the bonus is that it sustains the image of mac as a very cool and hip brand and product. if there is one element in the mac brand equity where it is clearly superior over vista/microsoft, it is in being hip and cool.
it's no surprise that even microsoft admitted that aside from product problems on vista, the apple ads hurt their business.
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mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away
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