today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post :; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Friday, October 3, 2008

the ateneo bonfire event - is there a marketing lesson behind it?

pictures of the names of la salle players written on wood burning at that ateneo bonfire celebration - we love the pictures! we hate the pictures! we don't frigin care! those are exactly the words consumers say about what we do in marketing and advertising. (well, ok, they are not exactly what they say, but it's pretty close.)

from this whole event there are actually marketing lessons to be learned. since this is a marketing and advertising blog, i need to work hard now to get this blog to it's original calling using that topic.

the marketing lessons behind the bonfire event, actually in front of the bonfire event - that is next in WAWAM!

ps : i was originally tempted to call it the "ateneo bonfire scandal" but decided against it. i really think there's nothing to it. besides, no sex is involved. there is violence, the mental and emotional kinds, but that does not qualify as a "scandal" as we pinoys call it.

view other posts in WAWAM! on this topic here :

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