today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post :; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Tuesday, October 14, 2008

billboards - advertising that kill, literally

WAWAM! had previously complained about billboards on EDSA. these giant ulgies hardly contribute to marketing efforts nor brand building, why bother having them and allow these bollboards when all they do is to uglify EDSA and our city? (

now, 3 billboards collapsed. good thing nobody got seriously injured and nobody died. these are giant structures, it's easy to imagine that a much larger catostrophe could have occured. these giant structures could become giant and multiple spears that can puncture cars and buses and even spear people on the street. these are located on EDSA, a major thoroughfare, almost always busy the whole day. in fact the collapse occured during the day when EDSA is full of commuters - workers, ordinary folks and school children are out to go to points in the metro.

these billboard suppliers should be held fully responsible for the loss and damages. if someone dies because of these unsafe structures, owners of these companies should be put in jail. shame on the advertising industry!

Remove All Billboards On EDSA!

3 Edsa billboards fall; 5 hurt

By Julie M. Aurelio
Philippine Daily Inquirer
First Posted 02:57am (Mla time) 10/14/2008

MANILA, Philippines – Five persons were hurt when a billboard collapsed in the middle of a heavy downpour and fell on the site of a bus terminal at the southbound lane of Edsa, near the Santolan flyover in Quezon City Monday afternoon.

Two more billboards on Edsa also toppled over – one near a car repair shop on the southbound lane and the other in front of the Makro supermarket on the northbound lane – but no injuries were reported, Metropolitan Manila Development Authority (MMDA) enforcers said.

Although none of the billboards fell on Edsa, the incidents led to heavy traffic on the southbound lane, extending all the way to East Avenue from the Santolan flyover.

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