today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post : http://the-wawam-file.blogspot.com/2008/04/cog-honda-tv-spot-another-amazing-ad.html; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Wednesday, October 1, 2008

zazoo condoms - what in the world is this?

i totally do not get this tv commercial.

it is actually an ad for a condom brand, zazoo. to encourage purchase of their brand, this ad demonstrates the ill effects of not using a condom - having children! granted that the behavior of the child in this ad is something every parent do not want to happen, i don't understand how it's intended target market will feel encouraged to buy zazoo.

there simply is too much negativity in this ad that i think zazoo lost every amount of goodwill it has among its target audience. it does not build any affinity or sympathy for the brand. this ad is not for anything positive, it is for everything negative. simply put, it's an anti-child tv ad, not even a pro-condom ad.

this ad gives reproductive health a bad name. condoms are for responsible parenthood, responsible sexuality, respect and control of your own body and protection from STD. it is never anti-children.

a clear WAWAM!
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2 comments:

  1. AnonymousOctober 7, 2008 at 2:59 AM

    I think it implies that if you are not ready to be a responsible parent that teaches his kid good manners then use a condom so you won't have a unwanted child.

    ReplyDelete
  2. wawamOctober 7, 2008 at 8:11 AM

    that's possible but i find that to be a real stupid positioning. and if it is, then they have done a pretty bad job at communicating that positioning.

    the ad does not show or dramatize the need for people to learn how to be reponsible parents.

    all that this commerciazal does is communicate it's a bad idea to have kids because kids are brats and cannot be controled.it is an anti-children ad.

    ReplyDelete

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