The Magician - 21st Philippine Advertising Congress TVC

did i miss something in this tvc? a hidden message i did not get? a footage that did not show in my computer?

i swear at the start of the ad, the whole theater was full of people watching the magic show. it is wall-to-wall people. then, as the camera panned to show the stage again, a flash of light, the theater was half empty of people. in fact the density of the audience gyrated from half empty to just one third full from shot to shot.

was there a meaning to that slight of hand of the audience (pun intended). i watched the commercial a few times trying to understand what it meant. i thought maybe the magic was not was happening to the volunteer but the audience, that the magician was making the audience disappear. but if that was the message, i don't get it. it does not make sense. and there were not enough visual and copy clues that that was what the ad meant. i gave up on that ideas.

this ad really has great production values. the colors are great, the characters are excellent, the set design and art design were very well done. even the slanted english spoken was a good touch to the ad. it was very pinoy and it works very well.

but with all the terrific production values, the ending was so cheaply done. it was obvious a dummy, a badly made one was what fell from the enclosure. it certainly did not leave you hanging if what fell was the woman or a dummy. i don't know if it was the way the clothes were put on the dummy or the way it fell to the ground that made it so obvious as a dummy. or maybe both.

this tv ad left a lot of questions in my mind. and the question was not the one that was asked at the end of the commercial.. they are - why did the ad start with a full audience then all of a sudden much less than full and why did they not make an effort to make that falling dummy look better.

its a WAWAM!

2009 21st Philippine Ad Congress Teaser Ad

direct pick up from the youtube posting:

A HISTORIC COLLABORATION

Fitting with the theme of this years Philippine Ad Congress (PAC), Perspectives, the PAC has called upon four of the industrys top directors to come together for a historic collaboration. Each director takes on the perspective of a single character on the night of a mysterious magic act. Henry Frejas, director of Nescafes Home/Batanes, Nestle Creams The Offering, and McDonalds Simbang Gabi, tells the story as seen through the eyes of the Magician; Sid Maderazo, director of the C2 Green Tea TVCs, the Coke Beat Game commercial and the Roadrunner short film Power, takes another view of the events on stage through the Assistants eyes; Carlo Directo, director of the Sky Cable TVCs, the McDonalds Burger, Burger TVCs, and the SMART Buddy Double-decker commercial, tells the tale from below through the Stagehands perspective; and AF Benaza, director of Nescafes Jewel, the Selecta Gold Series Platinum, and the Viva Mineralized Water Boy commercial, tells the tale as seen from the audience through the eyes the Volunteers Date.

sarah geronimo tv spot cebuana lhuillier