today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post : http://the-wawam-file.blogspot.com/2008/04/cog-honda-tv-spot-another-amazing-ad.html; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Tuesday, January 26, 2010

BDO's "we find ways" tv spot


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lucky me's pancit canton tv spot


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Wednesday, January 6, 2010

mcdonald's "tweens" tv ad sizzles with tween consumer insight

relevance is a word written all over this mcdonald's ad for tweens. the story told in this ad is one that every tween and yes, every parent of a tween understand, has experienced and can agree with.

this ad makes mcdonald's as the fast food chain for real people, making it look very much a part of pinoy life. they have been coming out with great ads very similar to this one. we applaud them and hope they will not stop coming up with ads like these.

one of the key barriers for patronage of mcdonald's in this market is it is less pinoy than jollibee. ads like this chips away on that barrier. in fact the recent ads of mcdonald's shows it is successfully shedding that barrier.

this ad is 5 stars!
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