today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post : http://the-wawam-file.blogspot.com/2008/04/cog-honda-tv-spot-another-amazing-ad.html; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!


all they are doing is wawam! what a waste of advertising money!


here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

World Clocks

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Tuesday, October 5, 2010

cebu pacific's dancing flight stewardess youtube video - opportunity for a new brandsell advertising



this youtube video as of this writing has gotten 6 million hits at youtube since it was posted. that makes the video a viral success. but it is an unintended success for cebu pacific as they had nothing to do with its posting, an airline passenger posted it there.

cebu pacific is now top of mind. it is the kind of awareness that brand managers dream about - it's impact wide, it's fun and its free publicity. will it generate business for cebu pacific? it should, but we do not know how much it would be. it also helps that its key competitor, Philippine Airlines is having problems with their own flight attendants who are threatening to go on strike.

actually this video getting so much attention is hurting PAL as much as it is helping cebu pacific. the cebu pacific flight attendant being as fun and engaging is an extreme contrast to the PAL flight attendant who appears to be embattled and combative.

what is the next step? we were thinking this is an excellent time for cebu pacific to air a new tv brandsell advertising featuring the same flight attendant who is featured in the video doing exactly the same dance steps. the flight attendant in that video is very good looking and did an excellent job with her dance, she can be the next commercial model star in philippine advertising. 

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