today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post :; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Sunday, August 3, 2008

WAWAM! launches the "Ano Daw Sabi" (ADS) Sindrome

you have heard of LSS (Last Song Syndrome), right?
well, today...
august 3, 2008
WAWAM! launches the
Ano Daw Sabi? Sindrome!
(ADS? Sindrome)
when an ad is unclear in what it is saying, that is the reaction you have -
Ano Daw Sabi (what did it say?)
and whenever an advertising has ADS?,
it's actually a "sin" to the client and to the business of the brand.
if an ad is unclear in what it is trying to say, or even just parts of it,
what is it's reason for being then?
it can be just 10 seconds of the ad or the whole 30 seconds,
any second that has the ADS Sindrome makes the whole ad a WAWAM!
the ADS Sindrome is a specific malady that makes the ad a WAWAM!

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