today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post : http://the-wawam-file.blogspot.com/2008/04/cog-honda-tv-spot-another-amazing-ad.html; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!


all they are doing is wawam! what a waste of advertising money!


here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

new comments from WAWAM! readers

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Tuesday, March 17, 2009

WAWAM! on The Manila Standard Today front page

this happened last year during the height of the atenista-burns-wood-with-names-of- la-salle-players-in-bonfire celebration last year at the ateneo after ateneo won the UAAP championship - WAWAM! blogspot was mentioned on the front page of The Manila Standard Today newspaper. (view pic of first page of the newspaper here: http://dynamic2.philonline.com/pdf_October_2008/pdf_oct6_2008.pdf)

we only found out this week when we googled the name "wawam". we wanted to get a google check on where "wawam" is being published around the net.


this was the article printed on the paper:


Ateneo apologizes to La Salle over bonfire



THE president of the Ateneo de Manila University has apologized to the De La Salle University community over photos that showed wooden planks with the names of La Salle’s basketball players, which were later burned in a bonfire on Sept. 30.

Ateneo alumnus and former Standard Today columnist Jesse Paredes, brother of musician Jim Paredes, admitted to “producing the materials with the names of the Green Archers and placing them prominently in the woodpile before the bonfire.”

Jesse, in his letter to Ateneo president Fr. Bienvenido Nebres dated Oct. 3, said he was apologizing for putting Nebres in a “queasy situation” because of the “backlash” created by what he did.


On Oct. 2, Nebres sent a letter to La Salle president Armin Luistro apologizing for the incident.


“Unfortunately, none of us saw it ahead of time, because the woodpile was covered by a tarp against the rain until the time came to light it,” Nebres wrote.


Several Internet blogs were busy the past few days with postings from people claiming to be students or alumnus or parents of students from La Salle and Ateneo condemning the incident, which apparently came to light only after photos were posted in cyberspace.


One of the photos showed the unlit woodpile with planks bearing the names of La Salle’s basketball players, and another showed a man placing the planks on the woodpile. Standard Today obtained the two photos posted by a Veepee Pinpin on the WAWAM! blog.


Most postings on the blog condemned the incident. One post said this was in response to the supposed La Salle cheer “Burn, Ateneo, burn.”


Ateneo won the seniors basketball championship of the 71st season of the University Athletic Association of the Philippines games on Sept. 21, sweeping La Salle in two games of the finals for their fourth title.


The last time Ateneo won the championship was in 2002.

source: http://www.manilastandardtoday.com/?page=news2_oct6_2008


though our thank you is coming some months after the fact, we like to thank The Manila Standard Today for the exposure and publicity.

also visit wawam.wordpress here: http://wawam.wordpress.com/
go to 2010 presidentiables here: http://2010presidentiables.wordpress.com/

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