today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post : http://the-wawam-file.blogspot.com/2008/04/cog-honda-tv-spot-another-amazing-ad.html; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!


all they are doing is wawam! what a waste of advertising money!


here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

World Clocks

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Wednesday, March 11, 2009

youtube : today's most eloquent definer of Brand Equity. hello, is that you christian bale?

nobody is exempt from this, but it is most specially true for celebrities - youtube has become the now definer of Brand Equity. celebrities become celebrities for the brand that they have built over their careers but that can be changed in 3 minutes when something about the celebrity gets posted in youtube.

ordinary mortals like us surf youtube for the most current, most entertaining and the interesting, it's what you do when you still have internet time and you are done with the usual internet chores of reading emails and blogs. many have also made it what they do on the internet. and googling the name of the celebrity you want to ogle on can take you to a youtube posting of your favorite celebrity.

often times, we see on traditional media, from the press and tv, telling us of the latest youtube helping of celebrities.

youtube is a visual medium but this one is just audio but equally effective in rebuilding or the destruction of a brand of a celebrity.

it's interesting - youtube are unforgiving for celebrities, bringing destruction of the brand but for ordinary mortals it has become as the brand building. we have heard of ordinary mortals shooting up to fame, becoming celebrities because of their youtube fame.

brand building this century has become more complicated and it's builders numerous. it is the world of the internet and youtube is one of those at the forefront.


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