today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post : http://the-wawam-file.blogspot.com/2008/04/cog-honda-tv-spot-another-amazing-ad.html; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!


all they are doing is wawam! what a waste of advertising money!


here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

World Clocks

new comments from WAWAM! readers

click to view comment in full. also, give us your own comment on any of the posts.

please note that comments are being posted here on a delayed basis, unfortunately, by a few hours from time of posting, so it seems. that is due to two things : (a) all comments are being moderated and (b) this program shows the comments on a delayed basis, not real time.

if you want to read the latest comments, go to the post itself and click "comments".

Thursday, June 17, 2010

babes in orange mini dress arrested for ambush marketing in 2010 world cup

wow! this is shocking - we did not know ambush marketing can get you arrested! marketers can be criminals after all.

dutch bavaria beer sent a few dozen babes in orange mini dress to watch the dutch games at the world cup in south africa. the beer company paid for the airfare for the babes to watch the game and obviously the orange mini dress. the girls entered the stadium in regular clothes and at a specific time they all remove their clothes to reveal the orange mini dress.

then the girls started the whoopi. how often do you see that many babes in mini dress doing the whoopi in the way they did it? so they got a lot of attention, cell phone cameras took the video, the men around them whooped it up, too. they did not complain, they just enjoyed all of it,

however, there were those who complained - the men at the other of the stadium who were too far to see eye to eye with the babes in orange dress. the other complaint was from fifa who had them arrested.

well, fifa did not have them arrested and charged in court for the mini dresses but for violating the sponsorship and marketing deals for the games. apparently bavaria was not a sponsor of the games. the babes in mini dress were accomplices for the alleged crime.

fifa are such party poopers!

read here:

http://g.sports.yahoo.com/soccer/world-cup/blog/dirty-tackle/post/Two-Dutch-mini-dress-models-arrested-after-defyi?urn=sow,248867

http://www.timeslive.co.za/local/article506153.ece/Fans-in-minis-bust-in-undies





this we think is excellent ambush marketing. not only because the babes wore mini dresses but the whole idea of ambushing such an event. bavaria obviously got what they wanted - they got the attention of every dutch male in the audience and at home, plus the global audience and everyone else who went to this blog. i bet bavaria beer's brand awareness and likability scores went up the roof after the game.

it made me thirsty for bavaria beer. will get some tonight.

No comments:

Post a Comment

we encourage everyone to post a comment, their own analysis or views on any of the posts in WAWAM!

we have put all comments to be moderated to make it easy to monitor them and so that WAWAM! can respond to them.

we will not tolerate rudeness or idiocy in this blog. comments that contain personal attacks on any person or posters in this blog will be rejected.

otherwise, we will allow all other comments.