today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post : http://the-wawam-file.blogspot.com/2008/04/cog-honda-tv-spot-another-amazing-ad.html; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Thursday, June 3, 2010

creating a string of successes through timing - the iPhone and the iPad

in this week's news, steve jobs said they started to developed the iPad ahead of the iPhone but they decided to launch the iPhone first and shelved the iPad work in the meantime.

it is hindsight but we think it was a brilliant move.

the iPad competes in the tablet sub segment of the computer market and during that time many tablet brands have failed. apple may very well have failed too if they launched the iPad then.

launching the iPhone ahead of the iPad was a good move as the iPhone was unique in the market it was getting launched into, its success in the market place was easier and more assured. there were no other cellphones during that time that had the features that the iPhone had. uniqueness is one of the key success factors in the launch of any new product.

the iPhone also prepared and in many ways built a lot of anticipation and excitement on the iPad. by the time the iPad launched, consumers have become familiar with the new touch technology that the iPhone had. apple also was already hugely successful with the iTunes and the app store. these were critical partners to the success of the iPhone. with consumers already knowing the success of the iPhone iTunes and the app store, the iPad became a very easu sell to consumers.

the sales numbers on the iPad are impressive - it has sold its 1 million unit much faster than the iPhone did and many analysts are now revising their sales projections on the iPad, more units than previous estimates.

launch timing in this one helped the success of a new product launch.
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